Self-paced course · AU$299
THE LAUNCH ROADMAP
THE LAUNCH ROADMAP
A STEP-BY-STEP PLAN FOR YOUR FIRST LAUNCH
Your first launch doesn't need to be your most optimised launch.
It needs to be one you can actually finish.
About a month of pre-launch and a 7 to 10 day open cart, with every email and post mapped out, so you can make the offer, sell it clearly, and finish with energy to do it again.
What's included: the full self-paced course, my Foundational Launch Template (the same one I use with my Shaping the Vessel women), a day-by-day email plan and social content system, and lifetime access.
$299 AUD
One payment. Instant access. Work through it at your own pace, then come back to it every time you launch.
SELF-PACED · INSTANT ACCESS · YOURS FOREVER
❋ Build one campaignThe five things every launch needs before you write a single email. The spine of your whole campaign.
❋ Launch mathsPick a number, work backwards, and know what normal looks like before you're in it.
❋ Every email and post mappedPre-launch weeks one to three, then a two-wave open cart, day by day. No guessing what to send next.
❋ After the launch❋ Your sales page and techA simple sales page order that works, plus a tech checklist so nothing breaks on launch day.
Look after your buyers, your non-buyers, and yourself. Then do it again with less effort.
About me
I'm Tahnee.
I'm a women's wellness and embodiment teacher, a Yin Yoga teacher, and a Taoist energetics practitioner. I'm also, a little unexpectedly, a businesswoman through and through.
I've been running businesses since 2011 (and other people's since I was 17). In 2013 I opened Yoga for All, an accessible yoga studio for all bodies and budgets, which ran for about a decade.
I'm also the co-owner and former CEO of SuperFeast, the tonic herb business my husband and I built together. I helped grow it from around $300,000 to over $6 million in annual revenue.
Then I stepped back to be present with my three kids. These days I work a couple of days a week, on my own hours, and run a launch-based business that has made multiple six figures since 2024.
I've done the big, scaling, stressful version of business. And I've done the small, spacious, soulful version. The Launch Roadmap is how I launch now, laid out step by step.
Kind words from women I work with
“You are changing my literal neural plasticity around business. I'd been in the goo for the last week, putting WAY too much effort into squishing myself into what I imagined I had to be to be successful. Then listening to this week's recordings, I'm totally shifted. Your advice, your practicality and your honesty around actually doing the work. I've learnt so, so, so much.” – Rachel
why the launch roadmap?
Launching doesn't have to nearly break you.
Most first launches go wrong in the same places. No clear idea, no plan for what to say each day, and a big wobble halfway through open cart.
So you either over-plan and never launch, or you wing it, burn out, and swear you'll never do it again.
A template, not a Bible.
The Launch Roadmap is the exact structure I teach my Shaping the Vessel women, broken down step by step so you can follow it on your own.
Use it as written, or bend it to fit your offer and your life. Either way, you'll always know where you are and what comes next.
Made for real life.
I ran a $20k launch over my birthday weekend, in the school holidays, working a couple of days a week around three kids.
This roadmap is built for that. Simple, clear, and spacious enough that you finish with energy to launch again.
THE LAUNCH ROADMAP
what's inside
Fifteen lessons that walk you from idea to doors closed.
Self-paced, so you can start today and come back every time you launch.
Before you startBuild one campaign, plus launch maths and your goal.
Pre-pre-launchListen first and build your waitlist.
Before you launchYour tech checklist and your sales page.
Pre-launchThree weeks: the big idea, the possibility, your way and the reveal.
Open cart + afterTwo waves of open cart, day by day, then what to do once doors close.
FAQs
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who is the launch roadmap for?
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Practitioners, teachers and healers who already have an offer (or a clear idea for one), know who they serve, and have a small audience or mailing list. You want to launch online without the overwhelm.
how much time will it take?
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Plan on about a month of pre-launch and a 7 to 10 day open cart. The lessons are short, and the work is writing and posting what's mapped out, a few hours a week.
what if i'm just starting out?
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If you don't have an offer or an audience yet, start by building those first. Shaping the Vessel is the place for that, with me alongside you.
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can i use this for any kind of offer?
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Yes. Courses, group programs, memberships, workshops or retreats. If you are inviting your audience into something, the roadmap works.
are there any live calls?
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i don't have a big audience. can i still do this?
what's the difference between this and shaping the vessel?
how long do i have access?
who is this not for?
No. The Launch Roadmap is fully self-paced, so you can start today and go at your own speed.
Yes. The roadmap includes listening first and building your waitlist before you launch, and a small, warm audience is often all a first launch needs.
The Launch Roadmap gives you the plan and templates to follow on your own. Shaping the Vessel is six months of weekly coaching with me, where we build your whole business together.
Forever. Come back to it every time you launch.
Anyone who wants someone else to do it all for them, or who's after aggressive, high-pressure launch tactics. This is a calm, clear, do-it-yourself plan.